The Business Environment free essay sample

In this task I will be describing how political, legal and social factors are impacting upon business activities on the NSPCC and Wal-Mart. Larger companies would use a tactic called ‘PEST analysis’; PEST stands for, Political Factors, Economic Factors, Social Factors and Technological Factors. PEST analysis is usually used when a company is in need to evaluate its risks in the economy. Political factors that affect the NSPCC are based on the economic difficulties which have led to cutbacks in local authority provision and Government spending in other community and voluntary areas, this will impact on the workload. The Government has a responsibility to support causes like the NSPCC as childhood murders and child abuse are frequently being reported within the media, the charity itself puts pressure on the Government to protect and respect children and improve child safety. The different political parties also have their commitment to charities as part of their campaigns. We will write a custom essay sample on The Business Environment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Legal factors that affect the NSPCC will mainly be legislations that are based around the protection to children, for example the NSPCC would need to follow the legislation that states about the children’s rights which ensures the right of the child to be heard in any judicial and administrative proceeding affecting the child, either directly, or through a representative or an appropriate body, another example would be ‘Children Act 2004’ which establishes in law childrens rights to participation in decisions regarding their care and require a local authority to ascertain the wishes of a child in need about the provision of suitable services and to give those wishes due consideration. The NSPCC would also need to be aware of employment and health and safety and equal opportunity laws. Social factors that affect the NSPCC include the awareness of the charity is strong standing, we can see through the long standing history of the charity since 1884, the success of their advertising campaigns, and that they were able to achieve and exceed the expectation of their fundraising FULL STOP campaign. Other social factors in relation to the NSPCC are unemployment, poverty, lack of housing etc. The political factors that affect Wal-Mart would be based on how the Government runs the country for example; Wal-Mart would get a certain amount of support for being a public company. Political factors for Wal-Mart are based on how taxes on products have risen over the years, minimum wage and benefits for staff. Legal factors that affect Wal-Mart will mainly be legislations involved with selling products, but will also include health and safety, data protection and equal opportunity laws. For example, Wal-Mart would need to follow the Consumer protection Act which is to help safeguard the consumer from products that do not reach a reasonable level of safety. Social factors that affect Wal-Mart would include population of area’s – higher population would be more beneficial, healthy eating; increase in unemployment; poverty; social behaviour; attitude to male and female roles or even religions.

Ethan Frome Analysis essays

Ethan Frome Analysis essays Wharton emphasizes the theme of hopelessness and failure numerous times throughout the novel. As a young child, Ethan dreamed of studying science, but his dreams were shattered when he was obligated to return to the farm to care for his ailing mother. After she died, in fear of being alone, married Zeena, and ever since then, he could not seem to get away from his predetermined life on the farm. The theme is emphasizes the theme through the use of symbolism, point-of-view, and setting. Zeena cared so much about a dull pickle dish that she literally cried when she found out that it was broken while she was away. The dish shows how is unable to love people, so she gives all of her love to inanimate objects that can never return the love, proving that the relationship between Zeena and Ethan is hopeless and without love. It also symbolizes failure in the relationship between Mattie and Ethan, due to the fact that in reality they will never be able to be together. The narrator, a young engineer, tells the story of Ethan Frome. The first and last parts of the story are told in first person, while the middle part is told in third person limited-omniscient. The narrator knows Ethan as a tall, grizzled old man, and became interested in him and through many sources, including Ethan himself, educated himself about the mysterious Ethan Frome. The point-of-view is significant to the story, because it allows for flashbacks, which is the form that the majority of the novel is in. Without the use of flashbacks, the story would be much longer because the narrator would have to give more background information. In Starkfield, Massachusetts, Ethan lives with his hypochondriac wife, Zeena. They live on a small rundown, farm in a poor farming community. Ethans childhood dream was to escape the predetermined life that was passed on from his parents. He went to school to study science, but he was forced to return to the farm w...

Observation of community Assignment Example | Topics and Well Written Essays - 1000 words - 1

Observation of community - Assignment Example We also use hand gestures as if to move a wand or catch a snitch (a ball in a wizard’s game of Quidditch). The vocabulary and actions are a secret language known only to Harry Potter fans. If an individual that had never watched or read the Harry Potter overheard or observed us, they would not understand over conversation. This is what makes the Potter Fans’ communication unique. It takes someone special to understand and appreciate the Harry Potter phenomenon. Fans can be young or old. I like Harry Potter because J.K. Rowling weaves an interesting story that is written simply. A third grader can enjoy a Harry Potter novel. Potter Fans usually have good imaginations, since it takes the imagination to even consider a parallel world of witches and wizards. A Potter Fan also must have a certain level of empathy. This is due to the lead character Harry Potter being a sympathetic character. All of my family members and friends that are Potter Fans possess these traits. Not everyone understands or likes Harry Potter. Due to the controversy of witches and wizards versus mainstream religion, religious people tend to not like Harry Potter. Not only do religious groups not like Harry Potter, but they tend to be offended by the mention of the subject. I would never talk about Harry Potter at church, or to individuals I know disapprove of the series. These people are in part of my discourse community conversation group, just not my Harry Potter discourse community conversation group. Potter Fans speak differently to each other than to people who are not a Potter Fan. I would never talk to someone at school about Quidditch, unless they acknowledge being a Potter Fan first. However, my close acquaintances are a different story. We enjoy talking about Harry Potter terms and Harry Potter in general. I know that my friends and family

Finale Paper Rough Draft Assignment Example | Topics and Well Written Essays - 750 words

Finale Paper Rough Draft - Assignment Example . and I will obey every law or submit to the penalty† (Chief Joseph, 1879). In search of new lands and natural resources, such as gold, â€Å"new† Americans invaded the territories settled by Indians which caused endless wars and isolation of the latter. Nevertheless, if in 19th century the Indian-American interaction was largely armed and conflict in nature, 20th century has brought new perspectives and possibilities to make it smoother and more legal, moving from the battles on the fields to activities in the official organizations. In this paper we aim to discuss six main events in the history of Native Americans, how they evolved since 1867 till now, and their role and impact in the US society in general. We believe that the most significant events were the Great Sioux War (1876 – 1877) as it marked the end of long-lasting military struggle between Indians and â€Å"white† Americans; 2) Dawes Severalty Act (1887) according to which it was planned to destroy the tribal system of Native Americans with its community ownership by giving every Indian a piece of private land (160 acres) and â€Å"further encourage Indians to dissociate themselves from the reservation system and to assimilate into white society (Fritz, 2005); 3) â€Å"Ghost Dance† of Wowoka (1890) who called Indian people for return to their native culture and way of life; 4) Indian Reorganization Act (1934) as it reversed Dawes Act and returned self-administration on the tribal basis to the Native Americans; 5) foundation of N ational Congress of American Indians (1944) that stood against the termination and assimilation policies pursued by the US government in reference to Indian authorities disregarding their treaty rights and sovereign status; 6) American Indian Movement (1968) which emerged to protect Native Americans indigenous rights and interests and â€Å"to free Indian people throughout the Americas from white man’s oppression and

Accounting analysis assess. Write about the degree to which the firm's Assignment

Accounting analysis assess. Write about the degree to which the firm's accounting reflects the underlying business reality - Assignment Example The revenues of the Myer Holdings have been increasing steadily since 2010 unto 2012 when the income earnings after tax stabilize. Income after tax rises by a small percentage but later starts to decline steadily in the year 2014. The net profit after tax was increasing positively over the few years but still lower compared to David Jones, the company’s chief competitor. This is noted in the year 2014 when the company sales have reduced. For instance, the entity has an experienced underinvestment recently thus lowering the EBIT in the year 2014. The recent developments are expected to raise the company revenues from $ 2891.7 million in 2014 to3.324.4 million by 2020 (Appendix 4). The selling expenses in the year 2014 will increase from the 783800 to 811718. In the same year, the expenses increased while the sales decreased thereby lowering the EBIT (Appendix 6). The sales income is currently above $ 2 billion and capitalization of the market of above $ 2 billion (Appendix 4). The reporting standard by the company fails to reflect the true business value. Also, the used report describes the firm’s performance and creation of value on the basis of the 2013 report. (Appendix 4) Over the last two years market price of Myer has reduced from 21.8 to 16.8 thereby diluting the share earnings (Appendix 4). This portrays a negative performance of the company in the last year. The company has also diversified its investments. It has sourced goods and speeded the importation directly. The firm analyzed favors different individuals increasing the share of the market to the different customer. The savings and investments of the company increased steadily over the three years from 2010 but declined in the year 2014. (Appendix 6) To start with, the firm is dealing with products that comprise of clothing, hardware, cosmetics, general merchandise among others. Currently, the firm is operating 67 stores that produce 11 ranges of

Kinetic Energy Recovery System (KERS) For Vehicles

Kinetic Energy Recovery System (KERS) For Vehicles During deceleration, traditional brake of a vehicle transforms the kinetic energy into thermal energy. This is due to the fact that when brakes are applied the friction between the brakes shoe or the calliper as used in modern disc brakes and the wheel not only restricts the motion of the wheel but at the same time a lot of heat energy is generated due to this braking action. Unfortunately there is a huge waste of the generated energy in the form of heat as a large amount of it dissipates into the air. Hence in order to make use of this heat energy, the idea of kinetic energy recovery for vehicles has been explored. Although this system is in use in motorsport and other few selected high performance fields, method like using regenerative brake to generate electric energy is already used in hybrid cars. However, transforming the mechanical energy into an electrical form has a limited efficiency and is not an easy task, but requires complex mechanical systems. Working By using acceleration sensor controlled gear box, acceleration and deceleration could be performed by the transfer of mechanical energy between the vehicle and its energy storing unit, thus reduce energy consumption. The design contains three basic parts: a control unit, an infinitely continuously variable transmission gearbox and an energy storing unit. There are two possible solutions for the energy storing unit: a big torsion spring or a flywheel. Both the two solutions work with the system. THE SPRING SYSTEM: During deceleration of a train, instead of using break, the wheels are connected to a torsion spring with the help of the gearbox. This in turn transforms the kinetic energy into the springs potential energy. However, the spring does not provide constant torque, according to Hookes law. In order to perform stable deceleration, the sensor controlled gearbox changes the gear ratio through a continuously variable transmission mechanism. The desired deceleration rate is determined by the driver. The acceleration sensor senses the actual deceleration rate and gives accurate feedback. Through a feedback control loop, the gear ratio is adjusted continuously and deceleration rate can be maintained at the desired level. In cases when spring has its maximum load, normal braking is activated. When the train stops, the spring will be held. When the train starts again, instead of using its engine or motor, the gear box connects the spring to the wheels but in an opposite way to drive the train. T he acceleration torque provided by the spring decreases with the release of the spring. Again, through sensor feedback control loop, the transmission gear ratio is adjusted continuously to maintain the acceleration rate. Once the spring is fully released, the motor is again activated. THE FLYWHEEL SYSTEM: System with a flywheel works in a similar way. Energy is stored into the wheel by increasing of the spinning speed. In order to provide constant torque transmission gear ratio need to change. With the implementation of acceleration feedback control, the braking output could be adjusted through changing the transmission gear ratio. The kinetic energy could be completely (except the loss on bearings and transmission gears) stored during braking and given back during acceleration. This system could work with both combustion engines and electric motors. Thus the limited energy recourses could be saved. KERS is essentially an energy-storing flywheel attached to an efficient Continuously Variable Transmission. Under braking, energy that would usually be expended as heat is instead used to accelerate the flywheel. When needed the power can then be used to augment that of the internal combustion engine What makes the system green isnt the added performance, but the use of energy that has traditionally been wasted. Working and Specification Kinetic Energy Recovery System  (KERS) is the word which is being associated with Formula 1 cars and has been in the Headlines for quite a while. All 2010 Formula 1 cars feature KERS as an integral part after it was made mandatory by FIA to be installed and is currently being manufactured by  Flybrid Systems. What is KERS? KERS  as the name suggests is an energy recovery system also known as regenerative system but importantly the KERS is quite advanced than the conventional energy recovery systems. The mechanism functions in a way that it reduces the speed of the vehicle by converting some of its kinetic energy and/or potential energy( in case of elevations) and storing it into a useful form of energy instead of dissipating it as heat as seen in conventional dynamic braking system. Technically KERS can be defined as an Electric generation, storage, and propulsion system generating electricity during slow down or braking, storing it in batteries, and later assisting the gasoline engine by boosting acceleration with the help of electric drive motors. The device will be installed in F1 cars to save energy utilized while braking, store it and further use it when required. KERS is of two types one mechanical and the other electrical. What does KERS contains? The system basically consists of a CVT( Continuously Variable Transmission ) unit , a clutch, an epicyclic gearbox and a flywheel (The mechanical type contains a FLYWHEEL to retain power while the Electrical type contains an electric motor twinned with a BATTERY or CAPACITOR or FLYWHEEL) Working of Kinetic Energy Recovery System The engine drives the KERS system and it is coupled with the drivetrain. The drive comes into the CVT unit which effectively changes the gear ratio in accordance with the flywheel and rotates the flywheel. The control pistons seamlessly change the gear ratios between the input and the flywheel moving at a much faster rate than the actual drive (5:1 ratio at 64,000 rpm). The amount of energy stored or released depends upon the torque transfer taking place within the CVT unit, which is controlled by the position of the levers. Conclusion KERS is a particularly appealing proposition for road-going vehicles because of its lack of weight and relative simplicity over the energy storing systems in current hybrids like the Toyota Prius. KERS doesnt need batteries and is therefore free of their weight and the environmental impact that comes from creating and disposing of them. In city riding KERS would have a significant impact on emissions, providing emissions-free power for initial acceleration away from stoplights and similar. In performance applications the system could provide on-demand extra power for overtaking or accelerating hard out of corners, using power that wouldve normally been wasted as brake heat on corner entry. More power using less fuel can be easily achieved.

The Sniper by Liam OFlaherty :: Sniper Liam OFlaherty Essays Papers

The Sniper by Liam O'Flaherty As a socialistic society we live in we find ourselves in positions were conflicts arise between friends or family. 'The Sniper'; was written by Liam O ' Flaherty to express a subtle yet powerful opinion on such a conflict. With references this essay will analyse the short story bringing to light the structure used to contribute to the theme. The basic plot of the story is based during an evening within the Irish civil wars. It tells of a republican sniper sitting on a rooftop and neutralising enemy units as the cross a bridge. When a free-states sniper shows himself on an opposite roof they wage a fierce and innovative war to see who would end up the better. Eventually the republican sniper gains the upper hand and after taking a bullet in the arm destroys the worthy opponent. After a curious inspection to the identity of the enemy sniper he finds himself looking into the eyes of his dead brother. The story is written in 3rd person P.O.V as to give an idea of the setting, and as they waged their war the outside person could give unbiased information of which would have been limited if it were to be presented in a 1st person P.O.V. We wouldn't have got an unbiased opinion of the two snipers, which defeats the purpose of the theme. How the setting was expressed is also a vital part for the development of the story. The opening paragraph gives a vivid description of the situation as would physically been seen. 'The long June twilight faded into night. Dublin lay enveloped in darkness, but for the dim light of the moon, which shone through fleecy clouds, casting a pale light as of approaching dawn over the streets and the dark waters of the Liffey.'; This extract emphasises the lonely, outworld feeling that would have been felt living in such settings. This puts into perspective the feeling that will be felt during the coarse of the plot development.

Galileo vs. Church

Galileo is viewed as the father of modern science because he made and tested theories which we still go by in the current years. In the present day we are thought and live by the heliocentric theory. This basically means that the sun in in the center and the planets are in its orbit. The Roman Catholic Church believed that the earth was in the center, therefore the sun and other planets were in the Earth’s orbit. Galileo was charged of false teaching. The charge against Galileo was grounded on a report that Galileo had been personally ordered in 1616 not to discuss Copernicanism either orally or in writing.Cardinal Bellarmine had died, but Galileo produced a certificate signed by the cardinal, stating that Galileo had been subjected to no further restriction than applied to any Roman Catholic under the 1616 edict. No signed document contradicting this was ever found, but Galileo was compelled in 1633 to avoid and was sentenced to life imprisonment The Dialogue was ordered to b e burned, and the sentence against him was to be read publicly in every university.At the time, the church was the legal authority of the land and anything that went against the church's doctrine of what the Bible said, was considered heresy and punishable by excommunication, imprisonment, or death. In this case Galileo violated the doctrine of the Roman Catholic Church by teaching the heliocentric theory. According to the church these theory’s by Galileo was trying to prove the bible false. The stronger side is Galileo’s side. In my opinion I would pick Galileo’s argument over the church because he tried to explain to the church his findings.The church being filled with pride and single-minded did not give Galileo a chance to explain and reveal his findings because they automatically thought he was going against the bible and trying to prove it wrong. They then prosecuted him. In conclusion, Galileo is known as the father of modern science, his theory which was overlooked in the past is now accepted and thought in the present day. This shows that the Roman Catholic Church was biased in the past and did not want to give him a chance to reveal and explain his findings.

pol essays

pol essays Political Advantages of Weapons in World War II International politics can get very complicated. When the use of force is threatened each nation must think of the defense of their borders as well as the safety of their civilians. With this in mind the ability to possess the best and most modern weapons because its a key factor. Hands down the nation that possesses these weapons have a distinct advantage. This advantage not only comes on the battlefield but at the negotiation table as well. This is why weaponry plays such an important role in politics as well. With this the earliest modern weapons playing a primary role is in World War II. Many new innovations and modernizations of weapons were introduced in WWII. Weapons from the Atomic bomb to the then new 50-caliber machine gun and everything in the middle including the new threat from the air. Along with this threat from the air comes the new invention of radar. All of these inventions made a direct impact on the war and the world to come. Probably the three weapons that made the most difference in the war and politically were the long-range bombers, aircraft carriers, and the atomic bomb. When speaking of weapons of WW II there are two categories due to their locations in the world. These are the war in Europe and the war in the Pacific Ocean. Because of the two different settings there was two different ways of fighting. This carries different weapons and different ways of fighting in each of the surroundings. Also there was two different enemies so this put more pressure on the U.S. to have a very complete build up of armed forces in every aspect of war. This includes land, air and sea ability. The first part of WW II is the war in Europe. One major deciding factor in Europe was the new role of air power compared to its previous use in WW I. The U.S. Army was the first armed service to acquire an airplane.(Grolier) But it w...

5 Ways to Trump Your Career

5 Ways to Trump Your Career Love him or hate him, Donald Trump is not going away anytime soon. While there are plenty of â€Å"what NOT to do† tips we can take from his long and controversial career, there’s no disputing the fact that his billions in the bank came from somewhere. And although Trump is a pretty unique phenomenon (no matter what you do to your hair to try to emulate his signature ‘do), there are definitely some takeaways that we can apply to our own careers. 1. Get investors.Trump inherited money from the family real estate business, and used this to get started with his own investment career. Now, most of us don’t have millionaire parents (at least not before this week’s Powerball drawing), so we’re not working with that kind of startup capital. But these days we have a ton of great crowdsourcing tools, if you have a small business or an idea that you want to bring to life. Sites like gofundme.com give you the opportunity to bring investors into your prof essional life.2. Don’t give up.Some choices will just not pan out, whether it’s a job you hate or your Atlantic City casino going belly-up. Trump’s professional entities have gone through a number of bankruptcy proceedings over the years, yet here he still is. The most important idea to take from this is that there’s always another opportunity. Learn from your losses and frustrations, and be ready to leave them behind and try again somewhere else.3. Realize everything comes down to the deals you make.Trump is synonymous with the phrase â€Å"the art of the deal.† It’s debatable whether political deals are exactly the same as business deals, but a philosophy that Trump clearly takes to heart is one that states that you will never get ahead if you don’t negotiate for yourself. That can apply to salary negotiations, working with your boss, or even managing relationships with your colleagues. Always look out for your own best interests.4. Try new things.How many billionaire businessmen can you remember hosting Saturday Night Live? When I was a kid, Donald Trump was THE go-to businessman. In later years, he started to branch out more into the entertainment industry- not the most intuitive path for someone with a Wharton business degree. And after that ran its course (with endless seasons of Apprentices and Celebrity Apprentices running around New York trying to organize soft drink launch parties to curry favor with The Donald), he took another odd turn- this time into politics. Reinventing yourself is necessary to stay out of professional ruts.5. Find talented people around you.The whole premise of The Apprentice was taking a successful person (Trump) and finding new and fresh talent to bring into his professional orbit. It’s a formula that has worked in a number of industries (every Gordon Ramsay cooking show seems to feature a chef-ship in one of his restaurants as a prize), and can work in the real world as well. No one, not even Trump, can manage an empire alone. The key is to find people around you who bring knowledge and skills that you might not have, to make sure you’re performing your best. If you’re a manager, that might mean hiring diverse talent. If you’re not a manager, that might mean bonding with a variety of different coworkers, or finding a diverse range of people to add to your network.If you like what The Donald has to say, you are likely already paging through your copy of The Art of the Deal for the third or fourth time. But even if you can’t imagine yourself ever voting for him on Election Day, it’s not the worst thing to stay open to the idea that there are things he can teach us about our own careers.

An analysis on the benefits and challenges of Inclusive Education for Essay

An analysis on the benefits and challenges of Inclusive Education for Special Needs Students - Essay Example For the interests of education, the best service, and the most funding resides in institutions that generally cater to the general population. With the exception of specialised private academies that may require out-of-pocket expenses for the family, it is highly unlikely that the disabled could be equivalently served by some segregated system in terms of bringing out their full potential. Partly, inclusion has won due to evidence from educational research showing deficiencies from special schools that tend to fall short of reasonable expectations. For some, the advantages of mainstreaming may seem to be largely a social matter. These programs are simply an effort to make the disabled kids ‘feel better’ about themselves; a nod to our ideals of equality in the face of manifest differences that impossibly impede a normal education. But even in cases of severe mental impairment due to developmental abnormalities; administrators must take a hard look from a material perspective. If a school were to be set up in response to a small selection of learning disabilities, is it at all likely that these institutions would receive – on a reliable basis – adequate funding on par with the public school system? Would it be possible to attract the most qualified teachers for such schools? Separate but Equal rarely is. The public school system has a mandate to perform its utmost for the entire student population; not merely those considered more ‘normal’.... iduals who may face the real, or imagined specter of discriminating prejudices stemming from mis-information concerning their respective conditions, and or limitations. Ultimately, inclusion has won out mainly because it is most just than the alternatives. Arguments in favor for inclusion are moral arguments, arising from a respect for human rights and decency. (Fulcher, 1993) And, as Skidmore puts it: "From this point of view, institutionalized patterns of selection between schools, and of differentiation within them, impoverish and distort the individual development of every student, for they diminish our understanding of human difference. Participation in a diverse learning community is a prerequisite for the growth of each individuals subjectivity in all its richness; the combined development of all is the condition for the full development of each." (Skidmore, 2003, p. 127) A full learning experience that exposes the child to the length and breadth of society, as sampled by thei r classmates, is in itself an accommodation worthy of pursuit. And this is true not only for the sake of those with the actual disabilities. Special education in England for over two decades has been subject to rapid change, of which programs allowing for inclusive education have played a pivotal role. But barriers still exist that can impede the development of this morally-mandated educational and social movement. Many of the present barriers to effective inclusion tend to be within both local Governmental sectors, as well as certain, reluctant schools. Ultimately, studies show that the best results will be achieved if unwarranted fears concerning inclusion can be addressed, allowing for a voluntary adoption of Inclusive teaching methods, rather than through Government coercion.

Diversity in the Workplace Essay Example | Topics and Well Written Essays - 500 words

Diversity in the Workplace - Essay Example Circumstances sometimes create peculiar conditions which bring to the fore the inherent weaknesses prevalent in our society. There are rules and regulations which provide broad guidelines for keeping a delicate balance in dealing with such matters so that mutual harmony is maintained amongst the workforce. The guiding principle behind this thought is that the world is a rich and diverse place, full of interesting cultures and people who should be treated with respect. Skirmishes arising out of 'discriminatory' behavior often result in tensions amongst colleagues. Though there are federal laws in place, it is the human character and nature which has to do the implementation part. One such incident recently took place in the corporate office of a multinational company located on the 4th floor of a multistory office complex. Since the complex more than one office, so there are many employees working for different companies. On a Friday afternoon, when a young executive of one such company was working her way to get into her car, she had a peculiar experience, which highlighted the inherent fear is us. As she swiped her car card inside the garage, she found a tall guy speedily approaching her from behind. When she noticed him, she was scared and hurriedly sat into the car and started the car. But thereafter the lady gathered some courage and as she passed the tall man, she asked him the reason for his being at the place and asked him to furnish his id proof. The incident would appear to be a trivial one, but it became a big issue, hotly discussed in the corridors of the office complex and the media. The reason, the lady happened to be a 'white' lady while the g entleman was a 'black' American. The incident took racial overtones and the black gentleman complained in his office about the ill-treatment meted out to him. He questioned the very motive for being asked for the id proof. His contention - he was being insulted and discriminated against for his being 'black'. This incident highlights two basic issues; One, howsoever hard we may try to appear as liberal; there remains an element of presumption in most of us. In this incident, perhaps the lady got scared more because she noticed the tall 'black' man running towards her. And just to show that she is not scared, she asked for the identity proof from the gentleman. Similarly, the 'black' gentleman too lodged a formal complaint, perhaps only because he encountered the 'white' lady, and took it as a discriminatory policy, when the lady asked for his identity card.  Secondly, the media might not have taken any note of it, had it not been a case of 'black' Vs 'white'. Even for that matter, we might not be discussing it, had it been an all-white affair. Organizations need to handle such issues with the utmost caution, without allowing them to flare up in big controversies. Diversity consists of visible as well as non-visible factors, which require to be handled with care.